In National, partnerships, Press, Wisconsin

Kicking off today, our latest brand partnership with CITGO Petroleum is all about showing off your spirit.


Running in both Wisconsin and Texas, the two campaigns bring VNN’s local sports communities together by uniting them around a common cause, whether that’s participating in Wisconsin’s Green & Gold Fridays to earn free coffees and gear, or fueling up at Texas’ custom-branded spirit pumps that reinvest a portion of that pump’s revenue back to the school (which accounted for $30,000 in charitable donations during 2016 alone).

Under the hood, the programs are being driven by a mix of on-site display, off-site retargeting, native content and integration into school social media streams, designed to deliver an authentic brand message to the parents, athletes, and fans most active in their local communities.

For more information about how to connect your brand to thousands of high school sports communities across the US, visit our advertising page.

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